Location
Hong Kong, China
Scope
Nova
Year
July 2012
The Nova Nexus: Designing a Multi-Sensory Headquarters in Hong Kong
The objective of this project was to design a new headquarters for Nova in the heart of Hong Kong. The brief called for a space that transcends the typical office environment. Nova required a headquarters that is not only highly functional for daily operations but also serves as a physical manifestation of their brand identity. The core challenge was to balance the utilitarian needs of a modern office with the aesthetic ambition of creating a powerful brand experience.
"To create a strong brand identity, we moved away from a single, monolithic design language. Instead, we curated a palette of contrasting materials that communicate different facets of the Nova brand"